One of the things that's interesting about ArtPrize is that it's changing even now. In fact, we're hearing announcements about 2012 and how it will differ from 2011. It's evolving in many ways, and I think one of the things that is very intriguing about it is the way in which it challenges artists to think about what they want to do during ArtPrize; how do they want to be involved with it, what's the role of public and popularity during it, what's the role of expertise in it, and how do artists create contexts in order for people to have an opportunity to view their art.